Download Marketing Management (15th Edition)
When speeding up and promoting this book we are additionally so sure that you can gain the lesson and also expertise quickly. Why? With your basic understanding and thoughts, your alternative to mix with the lessons used by this book is very fantastic. You can locate the right option of how the presented book in this lesson is gotten. And also now, when you are really discover of this kind of book subject, you could get the documents of guide in this rest.
Marketing Management (15th Edition)
Download Marketing Management (15th Edition)
Book, real pal of yours while remaining in a lonesome time. Book, is a buddy for you to go along with when remaining in a hard time of job due date. Book is a manner that you have to hold everyday to earn much better future. When someone is bring about obtain several tasks and also you have few times freely, it will certainly be better for you to spend it carefully.
If you obtain the printed book Marketing Management (15th Edition) in online book store, you might also discover the same problem. So, you should relocate shop to establishment Marketing Management (15th Edition) as well as search for the readily available there. However, it will not take place here. Guide Marketing Management (15th Edition) that we will certainly offer right here is the soft file idea. This is just what make you could conveniently discover and get this Marketing Management (15th Edition) by reading this website. We offer you Marketing Management (15th Edition) the most effective product, constantly and also constantly.
When you intend to review it as part of activities at home or workplace, this file can be additionally stored in the computer or laptop. So, you could not should be bothered with shedding the printed publication when you bring it someplace. This is just one of the most effective reasons you have to choose Marketing Management (15th Edition) as one of your analysis products. All easy way shades your activities to be less complicated. It will certainly likewise lead you in making the life runs far better.
you are not kind of perfect person, yet you are a good person that constantly tries to be far better. This is one of the lessons to obtain after reviewing Marketing Management (15th Edition) Reading will certainly not make you feel lazy. It will make you more attentive to undergo your life as well as your obligations. To check out guide, you may not need to require it entirely completed in short time. Get the soft file as well as you can handle when you intend to start reading when you will certainly finish this book to check out.
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab ™ MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Your recently viewed items and featured recommendations
›
View or edit your browsing history
After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in.
Product details
Series: Marketing Management
Hardcover: 832 pages
Publisher: Pearson; 15 edition (January 9, 2015)
Language: English
ISBN-10: 0133856461
ISBN-13: 978-0133856460
Product Dimensions:
11 x 8.9 x 1.4 inches
Shipping Weight: 4 pounds
Average Customer Review:
3.8 out of 5 stars
335 customer reviews
Amazon Best Sellers Rank:
#82,050 in Books (See Top 100 in Books)
I chose to purchase this version because the paperback version was described to be the same text and it was only 10$ more than the hard cover rental. I discovered despite both being the 15th edition, the text is not the same. The case study at the end of CH2 in the US version are CISCO and Intel and in this version they are Emirates and Electrolux. Needless to say, I am shipping it back for the US Version. Don't know how many other differences there are. Also there are multiple statements both on the cover and in the preface stating this book is not supposed to be distributed outside the Indian subcontinent.
The book provides obvious information posed as definitions to make the reader feel that it's more complex. As an MBA student, I've found that not much in this book is useful. The text does not teach you any techniques and methods to help with the generalities it speaks of, it just provides more general information. Here's a helpful example: pg434. Why do products fail? Example answers: Poor timing, shorter product life cycles, lack of organizational support, etc.Seriously, anyone with a brain knows this. Teach us the techniques on how to fix it.
I rented this book for an MBA class I took in this Spring. I have to say that this book is really well-written and engaging (something that can be difficult to find in a textbook). The chapters in the book tended to be very long, but since the content and voice was interesting, I did not mind. What was also helpful were the real-life company examples spread throughout the entire book.
Font is extremely blurry and very small, making it difficult to read. Photos are low quality. Page numbers and chapter number headers are on the inside corners of the pages along the spine where they are nearly impossible to read. It's like they took their loose-leaf version, scanned it (resulting in the blurry text), and printed and bound starting with the wrong page (resulting in the page number problem). Seriously it's really hard to read. They misspelled the author's name on the cover, if that's any indication of the poor level of quality.The spine was also broken, but Amazon is refunding my order (thank you, Amazon) so I can order a new one. I expect even a mint condition textbook will still have the printing problems, though. Really disappointed that I'm required to purchase this textbook.
I wish I would have read the description more closely. This is the non-US version of the book, which is generally fine, but the chapters don't line up. I think most of the content is the same, but based on the way my instructor set up our course and quizzes, I needed to have the exact US version. If you are just interested in learning about marketing management, the book is sufficient, and the content is good, but if you need it to match with your class syllabus, just beware.
This text book is very informative, however, the author adds in a lot of fluff material. I don't know what else to say about this book... it's a textbook so it's not entertaining at all. Amazon is horrible with the pricing. I was able to rent this book for really cheap, but just looking at this link again, the rental price is 3-4 times higher.
Overall, I didn’t like this text. It is a couple of years old for the fifth edition, so it is a bit dated with regards to blogs and social media.The problem isn’t really the content though. The “framework†part of the title is spot-on. The problem is that the framework is all there is. It comes across as a firehose of jargon, and as someone who had never taken a marketing class, it was a little much. (As an aside, is it just me, or is a bunch of marketing just social science poorly understood and badly applied?) The big thing for me is that there were too few examples, so the terms and ideas just became an unceasing flow of one thing after another. No context for the terms made for harder understanding of the concepts.
While, on one hand, this book is logically organized to present the given information, it presents it as drily as possible, with very few examples to help color understanding. It is torture to try to get through it. Fortunately, it's for an MBA class that I already know most of the material of from working in marketing. If this was new material to me, I think I would really have a hard time using this book as a learning tool. Also, you will be shocked at how small it is. $125-ish for this little, boring book is criminal.
Marketing Management (15th Edition) PDF
Marketing Management (15th Edition) EPub
Marketing Management (15th Edition) Doc
Marketing Management (15th Edition) iBooks
Marketing Management (15th Edition) rtf
Marketing Management (15th Edition) Mobipocket
Marketing Management (15th Edition) Kindle